The Effect of Perceived Quality, Student Life Social Identification on Student Satisfaction with Moderator Role of Organizational Identification

Abstract

Universities worldwide have a difficult time keeping students enrolled, so it is essential to identify the factors that could potentially improve retention rates. Several important factors that affect student satisfaction, as well as students' intentions to remain and support the institution, are investigated in this research. The extent to which student satisfaction and behaviors are influenced by organizational identification and the institution's reputation is a topic that interests researchers in particular. Covariance-based structural equation modeling was utilized to develop and test a conceptual model. The information was gathered by surveying undergraduate students in Libya. According to the study's findings, although the perceived quality of teaching does affect student satisfaction, the influences of organizational identification and the institution's reputation are significantly more significant. Based on the findings, it is recommended that educational institutions engage in activities that enhance student-university identification and institution reputation. This is because these factors can significantly impact students' attitudes and behaviors. This paper discusses various strategies educational institutions can implement to cultivate and sustain organizational identification among students.