Advanced AI Techniques for Personalized Customer Support Using Intelligent Chatbots
DOI:
https://doi.org/10.47392/IRJAEH.2025.0393Keywords:
Machine Learning (ML), Natural Language Processing (NLP)Abstract
Advanced AI techniques, such as machine learning (ML) and natural language processing (NLP), have played a significant role in personalized customer care using smart chatbots. These chatbots employ customer data and past interactions to deliver tailored, context-aware responses, improving the user experience. Through understanding user intent and ongoing adaptation, AI-powered chatbots provide effective, real time support across multiple communication channels. Sentiment analysis adds more refinement to personalization by basing responses upon emotional tone. For complicated questions needing human handling, integration with Gemini API allows smooth escalation to live agents and an uninterrupted, responsive support experience. With continued advancements in AI capabilities, smart chatbots will fuel enhanced engagement, customer loyalty, and actionable business insights.
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