Accelerating E-Commerce Growth through Digital Transformation: Strategies, Technologies, and Customer-Centric Innovations in the Post-Pandemic Era

Abstract

The rapid evolution of digital technologies has fundamentally reshaped the e-commerce landscape, driving unprecedented changes in consumer behavior, operational processes, and business models. This review synthesizes current research on e-commerce digital transformation, focusing on the integration of AI, cloud computing, and customer experience strategies. Despite significant advancements, challenges persist around technology adoption, data privacy, and organizational readiness. By examining recent empirical studies and theoretical models, this paper highlights the critical factors influencing successful transformation and identifies key research gaps. Future directions emphasize the role of emerging technologies such as blockchain and augmented reality in enhancing e-commerce ecosystems. Readers can expect a comprehensive overview of technological enablers, organizational dynamics, and customer-centric innovations shaping the future of digital commerce.