Empowering Farmers Through Direct Market Access
DOI:
https://doi.org/10.47392/IRJAEH.2025.0383Keywords:
Real-Time Bidding, Agro-Marketing, Farmer- Buyer Interaction, Data Security, Bulk ProcurementAbstract
Agriculture plays a crucial role in the economy of many countries, but farmers often face challenges in obtaining fair prices for their produce due to the influence of middlemen and limited access to large-scale buyers. Research shows that farmers often receive only a small fraction—typically 20% or less—of the final retail price, leading to low profits and financial instability within the farming community. To address this issue, we propose a bulk trading platform that connects farmers directly with buyers, enabling better engagement and facilitating the exchange of agricultural products. The key feature of this platform is a real-time bidding system, which allows both farmers and buyers to participate in a competitive and transparent marketplace. This approach ensures that farmers can receive competitive prices based on real demand, while buyers benefit from direct access to fresh produce. Additionally, the platform prioritizes the security of its users by implementing token-based authentication, which protects both user identities and transaction data from unauthorized access. By integrating technology with agriculture, this platform aims to create a fairer, more transparent trading environment, empowering farmers and improving access for buyers. Ultimately, the system seeks to contribute to better economic outcomes for farmers while providing a scalable solution for bulk agricultural procurement.
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