Management of Marketing: Historical Perspectives, Contemporary Trends, and Future Outlook

Abstract

The idea of marketing management pertains to the organizational structure aimed at delivering products to the market. It plays a crucial role in maintaining a balance between profit and loss. Marketing techniques encompass various components that are vital for enhancing the effectiveness of the management system. Numerous studies focus on the marketing process, forming the basis for the current study, which aims to highlight the significant strategies involving the management of marketing trends.