Impact of AI-Driven Marketing Automation on Consumer Engagement and Purchase Decisions: Insights from Digital Marketing Practices. International Research Journal on Advanced Engineering Hub (IRJAEH), [S. l.], v. 3, n. 12, p. 4284–4292, 2025. DOI: 10.47392/IRJAEH.2025.0626. Disponível em: https://irjaeh.com/index.php/journal/article/view/1171.. Acesso em: 5 mar. 2026.