Leveraging AI And A/B Testing to Optimize User Experience and Conversion in E-Commerce. International Research Journal on Advanced Engineering Hub (IRJAEH), [S. l.], v. 3, n. 08, p. 3359–3363, 2025. DOI: 10.47392/IRJAEH.2025.0494. Disponível em: https://irjaeh.com/index.php/journal/article/view/1020.. Acesso em: 12 aug. 2025.