The Role of Artificial Intelligence in the Digital Transformation of E-Commerce: Opportunities and Challenges. International Research Journal on Advanced Engineering Hub (IRJAEH), [S. l.], v. 3, n. 06, p. 2996–3001, 2025. DOI: 10.47392/IRJAEH.2025.0441. Disponível em: https://irjaeh.com/index.php/journal/article/view/961.. Acesso em: 5 mar. 2026.